Fans open Sofascore to follow live scores, statistics, lineups and player ratings — often several times a day, and most intensely while a match is being played. Your brand appears right there, at the moment their attention is highest.
Sofascore's largest markets, by monthly users:
One of the most direct ways to reach a male, sports-loving audience in the country.
Campaigns run in the Sofascore app, on the mobile website and on the desktop website, served through Google Ad Manager 360 and Smart AdServer.
For betting operators, Sofascore offers formats built around its odds: your logo on the odds at the top of the match screen, a branded Odds tab, and special-offer and sign-up-offer banners with a call to action — in the app and on the web. All odds formats carry the “Gamble responsibly 18+” notice.
The Live Match Tracker is a 2D view of the match where users follow the action live. Within it, a video ad of up to 30 seconds can be shown.
The recommended length is based on programmatic results so far.
Beyond banners, your brand can become part of Sofascore itself.
Your brand on a league's fixtures and results, seen by every fan following that competition.
Your brand on the table fans check after every round.
A branded league in fans' favourites on the homepage — up to a full App Brand Takeover.
Branded content on Sofascore's channels, such as the “Team of the week”, beyond the platform.
Branded and targeted push notifications complete the set — straight to the lock screen, to promote a campaign or activate users.
A personalised approach to in-app branding.
An unusual level of targeting accuracy and possibilities.
A larger ROI from well-aimed communication.
Your brand connected with a globally recognised sports platform.
Early access to new branding opportunities.
Direct collaboration with a communication channel.
| Creative | Sizes | Deliverables | Max. weight | Tracking |
|---|---|---|---|---|
| Image | 320×50, 300×250, 300×600, 728×90 | .jpg, .png or .gif | 999 KB | Click URL, impression URL |
| HTML5 | 320×50, 300×250, 300×600, 728×90 | .zip with an HTML file, per Ad Manager HTML5 guidelines | 999 KB | clickTag implemented in the .html file |
| Third-party script | 320×50, 300×250, 300×600, 728×90 | JS script | — | URL in the script with click macros; 1×1 pixel with macros |
| Interstitial | 320×480, 480×320 | Two images (.jpg, .png or .gif), custom creative template | 999 KB | Click URL, impression URL |
Ad servers: Google Ad Manager 360 and Smart AdServer.
Contact us below and we will prepare a campaign and choose the formats that suit you best.