Exclusive HomeScreen formats are entering the CEE market, including Slovenia and Croatia.
For Slovenian and Croatian advertisers, this means direct access to premium advertising formats on LG Smart TV devices, especially prominent HomeScreen placements that reach users at the moment they turn on their TV.
What does this mean for Slovenia and Croatia?
Slovenia and Croatia are included in the expansion across Central and Eastern European markets, alongside countries such as Poland, Hungary, the Czech Republic, and others.
Exclusive access to LG CTV advertising inventory is available through the Teads platform, with a focus on high-attention formats, including HomeScreen and native CTV.
Campaigns can be managed both globally and locally through Teads Ad Manager.
Why is this important?
CTV is growing rapidly in the region, but premium advertising inventory remains limited. In practice, this partnership provides access to the most prominent positions on the TV screen.
It also creates a more streamlined buying process, with a single entry point instead of multiple providers, while delivering higher attention levels and a stronger impact on brand awareness compared with standard video formats.
Findings from the MediaMento Institute study
HomeScreen ads achieve a 48% attention rate, which is 16% higher than skippable pre-roll ads.
3D formats capture attention 29% faster.
What can advertisers actually do?
Advertisers can take advantage of the first moment of contact with the user, when the TV is turned on.
They can also connect CTV with display and video channels for a comprehensive omnichannel approach, and use advanced creative solutions such as 3D and interactive formats.
An important step for the CTV ecosystem in CEE
This partnership is not merely an expansion of inventory, but an important step in the development of the CTV ecosystem in the CEE region. It gives advertisers access to premium, highly visible placements on the largest screen in the household, supported by measurable effects on user attention.
For brands looking to effectively reach users in the upper stages of the purchase funnel, this represents one of the most relevant and impactful opportunities currently available in the Slovenian and Croatian markets.